The game is afoot in Sherlock trademark dispute 16 Jan 14
Sir Arthur Conan Doyle's Sherlock Holmes has arguably never been more popular. From CBS’s Elementary, to recent Hollywood blockbusters and the BBC’s hugely successful Sherlock, the world has gone mad for the fictional super sleuth. However, a recent dispute over the SHERLOCK trademark is one that counsel and rights owners should follow with interest if considering whether to trademark a title.
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