Tobacco industry’s revolution – thriving brands, new products and shifting markets: exclusive data analysis
In this week’s World Trademark Review industry report, we shine a light on trends in the tobacco sector, reviewing the performance of the top brands in this field and analysing the broader trademark landscape in which they operate. We also reveal how brands are adapting their filing strategies in the face of political and societal challenges, such as the rise in vaping and the spread of plain packaging.
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