“Super classy” Netflix cease-and-desist letter shows how to boost goodwill while tackling infringement 19 Sep 17
A cease-and-desist letter sent by Netflix to a bar that was using its trademark without permission has drawn effusive praise from online media outlets. The streaming service adopted a good-humoured approach, empathising with the infringer’s love of its brand and politely requesting an end to the infringement. In doing so, it has shown how large brands can avoid accusations of ‘trademark bullying’ when enforcing their rights.
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