Trademark counsel urged to embrace the reality of gTLDs 07 May 12
While the delayed gTLD reveal date has prevented trademark counsel attending this year’s INTA Annual Meeting from discussing the full list of applications, gTLDs remain a hot topic in DC, with ICANN stating that the TLD application system (TAS) held 2,091 applications when it was taken offline. This morning the conference opened with a call for brand owners to embrace the reality of the expanded online space.
An update on the resumption of the application window is expected tomorrow (Tuesday) but ICANN has revealed that, in addition to the 2,091 applications submitted or in progress when TAS was taken offline on April 12, a further 214 potential applications had been registered but had not yet been paid for or reconciled. As a result, ICANN has banked approximately $350 million in application fees.
There has been much speculation on expected demand and, armed with a sense of the scale of potential new gTLDS, in his opening address Gregg Marrazzo, 2012 INTA president and senior VP & deputy general counsel at The Estée Lauder Companies, argued: “The trademark community must embrace this reality and work with ICANN, governments and other stakeholders to educate them that trademark protection and online expansion can co-exist.”
This part of the website has now moved to the subscriber area. To read more, please pick an option below.
Register to access two articles per month
Subscribe for unlimited access to articles, in-depth analysis and research from the World Trademark Review experts
What our customers are saying
"There is no doubt that World Trademark Review is an important tool for people dealing with trademark matters"
Maria de Lourdes Lopes Dias
Lopes Dias & Associados
Subscribe to World Trademark Review to receive access to the full range of trademark intelligence, insight, and case law, as well as our guides, rankings and daily market insight delivered to your inbox.
Register for more free content
- Read more World Trademark Review blogs and articles
- Receive the editor's weekly review by email