While the delayed gTLD reveal date has prevented trademark counsel attending this year’s INTA Annual Meeting from discussing the full list of applications, gTLDs remain a hot topic in DC, with ICANN stating that the TLD application system (TAS) held 2,091 applications when it was taken offline. This morning the conference opened with a call for brand owners to embrace the reality of the expanded online space.

An update on the resumption of the application window is expected tomorrow (Tuesday) but ICANN has revealed that, in addition to the 2,091 applications submitted or in progress when TAS was taken offline on April 12, a further 214 potential applications had been registered but had not yet been paid for or reconciled. As a result, ICANN has banked approximately $350 million in application fees.

There has been much speculation on expected demand and, armed with a sense of the scale of potential new gTLDS, in his opening address Gregg Marrazzo, 2012 INTA president and senior VP & deputy general counsel at The Estée Lauder Companies, argued: “The trademark community must embrace this reality and work with ICANN, governments and other stakeholders to educate them that trademark protection and online expansion can co-exist.”

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