Today marked the final day of DOMAINfest Asia, a first-of-its-kind international conference aimed at balancing Eastern and Western perspectives on issues including gTLDs, IDNs and the regulatory challenges unique to the Chinese Internet. World Trademark Review ferried across the Pearl River Estuary for a look at day two of the event in Macau, where it was clear that this region is a driving force in the world of domain names – a trend that brand owners need to be aware of if their strategies rely on reaching Asian consumers online.

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