It has been a particularly tumultuous week for coffee maker Keurig, with the hashtag #BoycottKeurig trending on social media following the company’s public declaration that it was pulling advertising linked to a right-wing news pundit. As one expert tells World Trademark Review, the week’s events highlight the challenge that brands face at a time when partisan tensions are at an all-time high.

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RE: Boycotts, backlashes and Russian bots: Keurig crisis highlights challenge for brands in politically partisan times

Excellent summary and review of 'when brands and politics collide'. Thank you for the measured accounting of what is now too many missteps.

Carol Carrozza, Ansell Ltd on 16 Nov 2017 @ 16:22

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