Trevor Little

World Trademark Review is pleased to announce the first speakers to be confirmed for the Brand Monetisation: The Legal and Licensing Perspective conference, to be held in Los Angeles on October 6 2016. This interactive one-day event will explore critical issues surrounding brand licensing and extension strategies, providing attendees with a roadmap for revenue generation success.

Whether establishing a path to increased revenues through licensing, extending a brand’s market reach through co-branded collaborations or managing an internal product expansion programme, the marks and equity which facilitate brand monetisation efforts require careful strategic handling. However, there are many pitfalls to be avoided and this immersive event will provide attendees with practical, high-level insights into how the owners of market-leading brands ensure that their monetisation strategies result in profits and enhanced brand equity, rather than financial and reputational setbacks.

Amongst the topics to be addressed are:

  • Recent trends in branding partnerships and joint ownership projects
  • Structuring IP for commercial success and expansion, in the US and international markets
  • Sourcing and selecting commercial partners, and managing the subsequent relationship
  • The maths of brand monetisation: making sure the sums add up
  • Royalty fee models: getting the calculations right for all parties
  • The contracting essentials: breach clauses and international nuances
  • Learning from the mistakes of others: market horror stories
  • Conducting audits: domestic and international considerations
  • Tales from the field: practical perspectives on audits
  • When things go awry: remedies and managing the split

Recruitment to our speaking faculty is now underway and we are pleased to announce that the following experts are currently confirmed to participate:

  • Relani Belous, senior vice president, general counsel, Penthouse Global Media
  • Marina Depietri, director of intellectual property, Red Bull
  • Lauren Dienes-Middlen, vice president, legal and intellectual property, WWE
  • Christopher George, managing counsel, trademarks and brands, Intel
  • Peter Hlavnicka, global audit and brand protection consultant, SunPower
  • Monique Joe, head of trademarks, business affairs, DreamWorks
  • Gerardo Muñoz de Cote, director, intellectual property counsel, Televisa
  • Alan Kravetz, president & COO, LMCA
  • Jeff Lotman, CEO, Global Icons
  • Rami Yanni, senior vice president, business and legal affairs, Saban Brands

Over the coming weeks we will be adding to our stellar roster of speakers.  Attendance at this one-day event will cost $795; however, all registrations received before the end of Sunday (June 19) will receive a $200 discount, bringing the cost to subject to $595 – please use the code BMWTR when booking online here

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