A poll conducted by World Trademark Review at gaming conference EGX Rezzed last week suggests only a small percentage of independent video game developers consider registered trademark protection during the process of releasing a game. While various reasons were stated, one repeatedly brought up was the daunting prospect of approaching a law firm, with a more bespoke approach suggested in a bid to benefit both communities.

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RE: Survey reveals few indie game developers seek trademark protection; law firms urged to show door is open

CITMA (www.citma.org.uk) gives free advice at its regular trade mark clinics, and many CITMA members will give initial advice free of charge.

Chris McLeod, Elkington + Fife on 07 Apr 2017 @ 12:54

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