A poll conducted by World Trademark Review at gaming conference EGX Rezzed last week suggests only a small percentage of independent video game developers consider registered trademark protection during the process of releasing a game. While various reasons were stated, one repeatedly brought up was the daunting prospect of approaching a law firm, with a more bespoke approach suggested in a bid to benefit both communities.
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CITMA (www.citma.org.uk) gives free advice at its regular trade mark clinics, and many CITMA members will give initial advice free of charge.
Chris McLeod, Elkington + Fife on 07 Apr 2017 @ 12:54