A well-loved Canadian pastry company got entangled in a PR crisis this week over accusations of perceived trademark enforcement overreach. While the marketing team gave a canny response on social media, which appears to have quelled most of the outcry, evidence suggests the negative impact could have a lasting impact on the brand. It is another reminder of the risks of trademark enforcement, and how practitioners must tread carefully in the age of social media.

Want to read more?

Register to access two of our subscriber only articles per month

Subscribe for unlimited access to articles, in-depth analysis and research from the World Trademark Review experts

Already registered? Log in

What our customers are saying

World Trademark Review is simply the first resource I will go to for trademark-related information, whether about the latest trademark law development or case news, top trademark practitioners or interesting trademark events.

Jerry F Xia
Deputy general counsel and chief IP counsel – Asia-Pacific, corporate law department


Subscribe to World Trademark Review to receive access to the full range of trademark intelligence, insight, and case law, as well as our guides, rankings and daily market insight delivered to your inbox.

Why subscribe?

Tim Lince

  • Author
  • Senior reporter


Please log in or register to leave a comment.

There are no comments on this article

Share this article