In with the old, in with the new: lessons in brand repositioning 09 Mar 12
Jack Ellis Last week, Microsoft released a beta version of Windows 8, the latest edition of its flagship operating system. The new software has been accompanied by an extensive overhaul of the Windows brand, centred on a reimagined logo which offers quite a radical departure from its previous incarnations. Such rebranding efforts offer an opportunity to keep a brand relevant,...
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