Plain packaging celebrates its third birthday as France green-lights brand-free tobacco packs 01 Dec 15
Plain packaging is officially three years old today, and last week France took a significant step towards becoming the latest country to introduce legislation for the presentation of tobacco products. However, as the spread of plain packaging continues, pro-IP voices are getting lost in the mix, with the narrative framed as boiling down to ‘pro-health interests v big tobacco’.
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