Boots becomes latest company to terminate new gTLD but other ‘.brands’ go full steam ahead 23 Jun 17
Pharmacy chain Boots has become the latest company to signal an intention to terminate a registry agreement (RA), this time for the ‘.boots’ top-level domain (TLD). While a negative development for the new generic TLD (gTLD) programme, it should not be viewed as an indicator that ‘.brands’ are losing their lustre – on the contrary, the rollout of branded spaces shows no sign of slowing.
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