New data reveals that, while Coach has filed the most US trademark litigation actions over the past nine years, Chanel is a clear leader in terms of bang for their litigation buck. Over that period, the luxury brand was awarded over $1bn in damages, almost double that of second-placed Burberry. While these are headline grabbing figures, the decade-long downward trend in litigation actions is set to continue, with this year’s filings level expected to hit a nine-year low. 

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