Groundbreaking study suggests plain packaging for food could increase consumption
A new study by researchers in Europe has concluded that plain packaging for food products may reduce an individual’s purchase intent, but could actually lead to increased consumption once a product is purchased or offered. These findings suggest that measures to reduce unhealthy food intake by introducing plain packaging could have “adverse effects”, with the researchers suggesting it is “critical” for further studies to be conducted to see if such regimes would be a viable or ill-advised strategy to combat obesity.
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