Samsung revealed as brand UK consumers are most loyal to; expert warns of Brexit impact on customer loyalty 19 Oct 17
A first-of-its-kind research project has revealed the brands that UK consumers are most committed and loyal to, with technology giants Samsung and Apple topping the inaugural ranking. The research contains some surprises however, with Coca-Cola failing to make the top 50, while also revealing that UK consumers most value heritage, quality and consistency in brands.
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