A new report has revealed that, while Apple ranks as the leading company in terms of intangible value - including brands and trademarks - it drops out of the top 100 entirely when only disclosed intangible value is assessed, with AT&T taking the number one spot. This disparity has led to calls for a “reporting revolution”, in which companies would be required to disclose their opinion of the fair value of key intangible assets. Should this become a reality, it could have a significant impact on trademark practice.

This part of the website has now moved to the subscriber area. To read more, please pick an option below.

Register to access two articles per month

Subscribe for unlimited access to articles, in-depth analysis and research from the World Trademark Review experts

Already registered? Log in

What our customers are saying

“An excellent source of trademark news. I find the short daily updates the perfect way to keep informed of the latest developments from around the world. I thoroughly recommend it to everybody working with trademarks”

Steven Suer
Partner
Ablett & Stebbing Patent & Trademark Attorneys

Benefits

Subscribe to World Trademark Review to receive access to the full range of trademark intelligence, insight, and case law, as well as our guides, rankings and daily market insight delivered to your inbox.

Why subscribe?

Comments

Please log in or register to leave a comment.

There are no comments on this article

Share this article