A new study from Perkins Coie and virtual reality proponent Upload has surveyed 653 industry professionals, including investors, startup founders and executives with established tech companies, to obtain a snapshot of industry expectations for the growth of the augmented reality (AR) and virtual reality (VR) environment. While still in its nascent stages, the success of Pokémon GO has provided a glimpse into the potential of AR – and if the technology goes truly mainstream, there will be a direct impact on the work of trademark counsel.

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