In a new survey, almost one-half of senior marketing respondents reported that reputational problems have resulted from advertisements being placed alongside offensive or objectionable content. Crucially, one-fifth cited "trademark infringement or content piracy" as a primary concern when safeguarding brands online, opening the door to increased collaboration with their trademark colleagues. In terms of the challenges resulting from programmatic advertising, a cross-department approach could be critical to maintaining brand integrity.

This part of the website has now moved to the subscriber area. To read more, please pick an option below.

Register to access two articles per month

Subscribe for unlimited access to articles, in-depth analysis and research from the World Trademark Review experts

Already registered? Log in

What our customers are saying

"There is no doubt that World Trademark Review is an important tool for people dealing with trademark matters"

Maria de Lourdes Lopes Dias
Senior Partner
Lopes Dias & Associados


Subscribe to World Trademark Review to receive access to the full range of trademark intelligence, insight, and case law, as well as our guides, rankings and daily market insight delivered to your inbox.

Why subscribe?


Please log in or register to leave a comment.

There are no comments on this article

Share this article