New anti-counterfeiting best practice for landlords issued; doubts over willingness to cooperate with brand owners
A new paper from the International Chamber of Commerce’s Business Action to Stop Counterfeiting and Piracy (BASCAP) addresses a number of challenges that landlords face in stemming the flow of counterfeit products. It also provides guidance to enforcement agencies on how to best engage with property owners and encourages increased co-operation between landlords and brand owners. However, market experts have expressed scepticism over the prospect of landlords becoming proactive partners in the fight against fakes.
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