Balancing online brand protection and budgetary pressures: an infographic 05 May 17
The 2017 Global Trademark Benchmarking Survey has revealed mixed fortunes for corporate trademark departments. While one-third reported budget increases over the past year, one-quarter have faced the harsh reality of reduced funding. At the same time, online infringement is increasing, leading many to make hard choices when prioritising their enforcement efforts. We take a look at this, and other findings from our exclusive survey, in our latest infographic.
World Trademark Review has carried out its annual Global Trademark Benchmarking Survey since 2009. The project aims to assess the current trademark industry landscape and identify how practice is evolving to counter new threats and exploit new opportunities. The most notable trend this year has been a focus on internal reorganisation at corporate trademark departments in a bid to control costs. At the same time, many law firms are evolving their pricing structures in a bid to keep existing clients and attract new ones. This all comes at a time when more focus is being directed at online enforcement – with counsel seeking to stretch budgets to ensure protection is maximised.
The full results are published in the latest issue of World Trademark Review magazine. If you are a non-subscriber and are in Barcelona for the INTA Annual Meeting, you can pick up a free copy of the magazine (while stocks last!) in the exhibition hall at booth C67-68.
You can view the infographic below (or click here to view it in full-size):
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