Daimler sues Chinese trademark office
Daimler is suing China's State Administration for Industry and Commerce (SAIC) after its trademark office rejected the Mercedes-Benz manufacturer's application to register the mark BEIJING BENZ. The lawsuit coincides with new figures showing that three-quarters of foreign manufacturers in China consider IP enforcement crucial.
Daimler originally made its trademark application in August 2005. The application was refused two years later and Daimler's appeal was also rejected. The SAIC argued that BEIJING BENZ is not registrable as a mark in China because:
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