From taskforces to formal codes of conduct: how Lacoste, AIG and Intel manage internal trademark positioning 17 Jul 17
Building an understanding and appreciation of trademarks across the corporate structure is a significant challenge for many corporate counsel. However, it isn’t an impossible mission and a number of this year’s WTR Awards winners have expanded on how the legal function in their organisation has been positioned as a meaningful business partner rather than remaining in a legal silo.
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