Virtual reality is set to emerge as a new trademark battleground, brand owners are warned
If this year’s technology predictions hold true, 2016 will be the year that virtual reality (VR) will begin to breakthrough into the mainstream. As products from the likes of Google, Facebook, Microsoft, Sony, HTC and Samsung add much needed competition to a new generation of VR devices, one IP expert tells World Trademark Review that VR platforms and VR-related domains should now be on the policing schedule for most brand owners.
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