Amazon has called on ICANN to “immediately approve” its application for the ‘.amazon’ gTLD, noting that prompt action is necessary because “there is no sovereign right under international or national law to the name ‘Amazon”’, with an Independent  Review Process Panel (IRP) having previously ruled that ICANN acted in a manner inconsistent with its bylaws when rejecting the company’s application. The move to end the stand-off over the string is one that all brands should monitor.

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