New research into typosquatting has highlighted the increasingly sophisticated methods that typosquatters are implementing to dupe users and revealed a number of trends that trademark counsel should pay heed to. World Trademark Review spoke with one of the co-authors of the study, Nick Nikiforakis, about the key takeaways for brand owners and whether registrars could do more to combat the problem.

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RE: Groundbreaking typosquatting research reveals true scale of the problem

A defensive strategy by brand owners can be expensive and cumbersome, however, a refined approach to the most important domains and monitoring of other domains can prove useful. Domain names that appear within the first five pages of an internet search for example should be targeted for retrieval, particularly those with intentionally infringing or harmful content. Fan sites or those not harming the brand can simply be monitored and action taken should an issue arise. The problem is large, but companies should take the same approach one should look for in a good suit; smart and tailored.

Anonymous user, on 02 Mar 2015 @ 09:45

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