A cease-and-desist letter sent by Netflix to a bar that was using its trademark without permission has drawn effusive praise from online media outlets. The streaming service adopted a good-humoured approach, empathising with the infringer’s love of its brand and politely requesting an end to the infringement. In doing so, it has shown how large brands can avoid accusations of ‘trademark bullying’ when enforcing their rights.

Want to read more?

Register to access two of our subscriber only articles per month

Subscribe for unlimited access to articles, in-depth analysis and research from the World Trademark Review experts

Already registered? Log in

What our customers are saying

“An excellent source of trademark news. I find the short daily updates the perfect way to keep informed of the latest developments from around the world. I thoroughly recommend it to everybody working with trademarks”

Steven Suer
Ablett & Stebbing Patent & Trademark Attorneys


Subscribe to World Trademark Review to receive access to the full range of trademark intelligence, insight, and case law, as well as our guides, rankings and daily market insight delivered to your inbox.

Why subscribe?

Adam Houldsworth

  • Author
  • Reporter


Please log in or register to leave a comment.

There are no comments on this article

Share this article