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Challenges to international brands under China’s new legislation

The revised Trademark Law has now come into force. While the law succeeds in modernising the registration process and strengthening enforcement, it simultaneously provides additional opportunities for hijackers Full text

Olfactory marks revisited

While smell marks are protectable under EU trademark law, the requirement that signs be ‘graphically representable’ has proved a serious stumbling block to registration and one that is unlikely to be removed by the new proposed Community Trademark Regulation Full text

World Trademark Review’s 50 market shapers

To mark World Trademark Review’s 50th edition, we identify 50 of the people, companies, cases and bigpicture issues that have defined the market on which we have been reporting for the last eight years Full text

Latest blogs

We're taking a summer break – but first an update on our Star Wars story

International - Rocketing up the top 10 like the Millennium Falcon jumping into hyperspace, yesterday’s blog on the UK Passport Office’s decision to reject a passport application because the applicant's signature, which reads 'L Skywalker', infringed a trademark quickly became the most-read blog of the last month. WTR Daily is about to wind down for its summer break, but before we go, here are the top 10 news stories for July – and an update from the US State Department on whether it would have taken the same approach as the UK office. Read blog
Trevor Little | August 01 2014

The force is with famous trademarks in dispute over name change (updated)

United Kingdom - (This article has been updated – the new information is italicised at the end of the article) The decision by the UK's Passport Office to reject a passport application because the applicant's signature, which reads 'L Skywalker', infringed a trademark is an unusual incident, and throws up the issue of how stringently passport examiners check trademarks. Read blog
Tim Lince | July 31 2014

Anti-counterfeiting apps on the rise, but consumer take-up remains a challenge

International - Over the past 18 months, a number of technological innovations placing the fight against counterfeiting in the hands of brands and consumers have hit the market. Such developments are wholly positive, but building consumer take-up is likely to be a long-term game. Read blog
Tim Lince | July 29 2014

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